New York Office & Showroom

143 Roebling Street, Second Floor
Brooklyn, New York 11211

T. +1 347 422 0078


New York Mailing Address

257 Grand Street, #33
Brooklyn, New York 11211

New York Warehouse

673 Livonia Avenue
Brooklyn, New York 11207

T. +1 718 346 0620


Product Inquires

Hamptons Office

16 Redwood Road
Sag Harbor, New York 11963

T. +1 347 504 6330


Los Angeles Office & Warehouse

1919 Vineburn Avenue
Los Angeles, CA 90032

T. +1 347 363 0931

Public Relations

Michael Tavani
M18 Public Relations

36 East 12th Street, 4th Floor
New York, New York 10003

T. +1 212 604 0318


08/16/2018 - General Manager, The Siren Hotel
The Siren Hotel is actively seeking candidates for the position of General Manager for immediate hire.

The Siren Hotel occupies the former Wurlitzer Building, a landmark, 47,060 square foot, 13-story building. Designed in the Renaissance Revival style and opened in December 1926, this 13-story building once housed the famous Wurlitzer Co., which made pianos, organs, jukeboxes, radios and instruments and which also housed a music school.

ASH NYC has identified Detroit, the downtown neighborhood, and the Wurlitzer Building specifically, as a logical expansion of its hospitality division, with projects completed in Providence, R.I. and underway in New Orleans, LA (opening this Fall).

The Siren Hotel is part of the ongoing downtown Detroit renaissance in perhaps the best location in the city and comprises of 106 rooms across five categories including eight striking penthouse floor lofted suites. The hotel houses several food and beverage concepts such as Candy Bar, 8-seat chef's counter restaurant Albena by Chef Garrett Lipar, Populace Coffee in the lobby and the upcoming Karl's all-day dining restaurant, captained by Detroit's very own Chef Kate Williams.

The hotel renovation maintained and embraced the traces of grand Detroit that have remained throughout years of neglect and blight: delicate and gracefully aged travertine floors have been brought back to their original grandeur; intricate Art Deco cast iron stair railings were restored and the original façade with terracotta ornamental details were given a new lease on life in a careful historic renovation. The Siren enchants all to linger just a little longer.

The second coming of the Wurlitzer in hotel form is enhanced by vintage and antique furniture and lighting sourced from around the globe that sits among a fully-custom furniture and fixtures package, designed internally by ASH NYC. Art, food, beverage and entertainment enliven the once hallowed halls of the old Wurlitzer; halls that echo the calling of a siren who has been patiently but fervidly waiting for you. A team comprised of diverse individuals guiding guests through the rebirth of the great city of Detroit, and a deep knowledge of historic, cultural and design references will lead the way.

The General Manager will supervise the overall operation, sales, marketing and logistics for the hotel. The physical asset management and upkeep of the property, budgeting, cost analysis, payroll and staffing, talent management, yield management in line with maximization of revenue generation and the resulting financial outcomes will be tasks intrinsic to the role. The position will also entail close communication with the head company and ownership group, as well as any other duties required for the complete oversight consistent with the first class and unique hotel operation as conceptualized by ASH NYC.

Description of essential skills and responsibilities:

Financial Stewardship and Revenue Management

• Carry out comprehensive market analysis of competitors’ guestroom rates on a daily basis and for the foreseeably future;

• Construct accurate forecasts for market conditions and patterns, considering particularly impacting events that may affect business levels;

• Strategize and deliver sales efforts as established by the head company and according to projections determined in cooperation with ownership group;

• Build, deliver and ensure complete comprehension by sales, front office, reservations and other team members of rate structures and best in class strategies for competitive yield management practices and procedures;

• Train staff members across departments and functions to continuously apply sales and branding techniques to best deliver the product.

• The GM should efficiently build annual budgets considering a careful forecast in operating expenses and labor cost;

• Utilize business forecasts to budget accurately for labor expenses in accordance with staffing model and requirements; control other business expenses in a balance manner with demand volume and closely monitor utilities and other operational expenses to the most effective and appropriate standards;

• Exercise careful adjustment of expenses and revenue streams to ensure consistency of profit margins and achieve previously determined financial returns targets. The role will also entail the close analysis of variances in results as well as the application of effective corrective action to mitigate similar future events;

• The role will demand pro-activity in the protection of corporate financial assets and the correct utilization of policies and procedures to handle all types of financial transactions.

Guest Experience

• The General Manager must successfully train or develop training programs for team members to perform correct procedures and SOP’s in accordance with company standards and as required to fulfill an elevated guest experience;

• The position will involve instances that demand direct involvement in the handling of difficult service interactions, complaints and dissatisfaction for the services or facilities provided. The GM will also ensure that all team members are well prepared and empowered to correctly handle instances of negative feedback and guest interactions;

• Guarantee the correct monitoring, compliance and engagement of Director of Brand & Culture with guest feedback and other reviews provided through any channel.

• Recruitment, selection, training and engagement of all team members in order to promote correct career development of associates all while delivering superior guest experience and asset management;

• The General Manager must enforce and uphold the highest standards of conduct, business ethics and general workplace well being. It is of the high order to conduct business in a most professional fashion under the principles established by the head company and the brand values;

• Design and implement associate satisfaction reviews and undertake corrective action whenever required. Correct and healthy levels of associate turnover must be maintained.

Asset Management

• The General Manager must act as a steward of the guest experience by ensuring the physical condition of the hotel, its facilities and amenities, as determined by service requirements and ownership-defined policies;

• Collaborate with input when capital budgeting for the property and monitor the close implementation and adherence to the these guidelines and goals;

• Ensure outstanding performance scores in quality assurance program reviews, mystery shopper programs and other feedback, setting forth corrective action whenever appropriate/necessary.

Community Engagement and Curatorship
• The position asks for close relationships with neighbors and local stakeholders. Engagement of team members, their networks and that of commercial associates and city influencers are essential.

• The role demands the responsibility of curating the experience guests, team members, business associates, vendors, city officials and neighbors receive in interacting with the hotel at the Wurlitzer. A proclivity to cultivate and maintain these responsibilities is inherent to the role.

Skill Requirements

• Must possess appropriate oral and written communication skills as well superior ability to convey important operational information to all associates in every department.

• Excellent analytical skills and superior decision making skills, particularly under the strain of busy hospitality operations are essential.

• Hospitality and hotel opening experience preferred. A very high, natural awareness for the local market, the hotel industry and peer areas of interest such as the arts, design, music and community engagement are highly preferred.

We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.

02/23/2018 - Associate, Project Manager, Private Residential Design
ASH NYC is hiring a Project Manager for the Private Residential Design team.


• Observe and execute ASH NYC design philosophy
• Responsible for taking design direction from the Chief Creative Officer and Concept Designer, and must be able to effectively translate tasks and manage workflow of Junior Associates and Interns
• Responsible for guiding projects from schematic design through construction documentation and administration
• Responsible for overseeing up to 3-4 residential projects at a time, each in varying phases of documentation and construction
• Responsible for maintaining and developing architectural/construction drawing sets, construction schedules and timelines, and project budgets
• Responsible for liaising directly with clients, consultants, contractors, fabricators, and vendors.


• 3-5 years studio experience in residential project management
• An undergraduate or graduate degree in architecture, interior design, or similar field
• Highly proficient in AutoCAD, Rhino, V-Ray, Adobe Creative Suite, and Excel
• Ability to translate design direction, including sketches and redlined drawings, from Chief Creative Officer and Concept Designer
• Ability to work well with junior colleagues, including setting internal day-to-day expectations and workflow direction for junior project associates and interns
• Ability to draw and maintain construction drawings, including technical and detail drawings
• Must possess excellent presentation skills and an acute attention to detail.
• Have a wide understanding of materials, interior finishes, and custom FF&E design and fabrication process
• Have an interest in vintage and contemporary furniture and lighting
• Must possess strong organizational and problem solving skills, and have the ability to prioritize and handle multiple internal and external deadlines with no hesitation


To apply, please submit the following to

• A cover letter stating relevant experience and skills
• A resume or CV that clearly documents the required qualifications
• A portfolio of your work with indication of your involvement in the projects included
08/13/18 - Junior Associate, Staging Design
ASH NYC is hiring a Junior Associate to work on the company's staging team as a junior designer.


• conduct site surveys to assess new projects and obtain as-built measurements, photographic documentation, access information and instructions, and overall understanding of the space at hand
• transfer and trace PDF plans into AutoCAD (or work with existing AutoCAD drawings, if available)
• Assist in the production of furniture, art, and accessory plans based on guidelines set for by Director of Staging
• select initial proposed pieces either from the company’s warehouse, or via new purchases, for furniture, art, and accessory selection, under the direction of an Associate
• assist in selecting paint colors and the production of paint schedules
• Assist in the compilation all design documentation in a concise design concept for each project
• assign and help oversee internal company painters for any custom commissioned paintwork, either on canvas, or in situ (murals, etc.)
• liaise with window treatment vendor and custom rug / textile vendors as needed for design execution
• liaise with and oversee third party contractor work as needed including but not limited to painting, electrical work, plumbing, carpentry, etc.
• shop online and in person for items to be used in the design of projects
• purchase items for projects and follow company ordering guidelines
• coordinate with the company’s Warehouse and Installation teams for day-to-day project management and receivables / deliveries
• Assist with the installation of projects under the direction of the Director of Staging, working directly with the Associate, Installation and Associate, Staging (Design)
• assist in the management of project budgets
• assist in the management of project timelines and make any necessary updates and/or changes in order to stay on assigned timeline
• use the company’s proprietary software for inventory and project management
• assist in the response to and execution of internal feedback as provided by the Director of Staging
• Assist in the response to and execution of external feedback as provided by Clients
• attend weekly design meetings with the Director of Staging and other design team members
• travel to and from project sites as needed
• assist with installation styling and general moving as needed


• Bachelor's or Master's Degree in Interior Design required
• Highly proficient in AutoCAD, Rhino, Vray, InDesign, Photoshop, Illustrator, Microsoft Suite, Revit is a plus
• 1-3 years of experience at a design or architecture firm required
01/23/2018 - Junior Associate, Installation
ASH NYC is hiring an Assistant to work under and alongside the Installation Manager. The primary focus will be on the company's staging and design projects. Anticipated start date is as soon as possible. Competitive pay commensurate with experience.


• Move furniture from the company warehouse to project sites and vice versa
• Measure according to design team specifications for proper furniture, art, and accessory placement
• Package, handle, and hang artworks, mirrors, etc.
• Attach furniture and fixtures to walls using basic power tools
• Assist with general housekeeping responsibilities to maintain a clean and orderly project site
• Meet and exceed company standards for the proper protection of high value inventory items


• 1-3 years experience as a professional or semi-professional mover required
• Physical strength in regards to the ability to effectively and efficiently move fragile items
• Ability to follow on-site and remote directives
• Knowledge of and execution of basic electrical work a plus, i.e. hardwiring lighting fixtures
• Experience assembling and disassembling furniture
• Art handling experience a plus
• Attention to detail a requirement
• Proficient with email programs and ability to learn proprietary inventory management software


To apply, please submit the following to

• A cover letter stating relevant experience and skills
• A resume or CV that clearly documents the required qualifications
01/23/2018 - Intern, Residential Design
ASH NYC is hiring a Design Intern focused on internal ASH residential projects.


• Understanding of ASH NYC design philosophy
• Ability to be strong team member to collaborate on creation of concept renderings
• Understanding of interior finishes, materials, and FF&E design with residential focus
• Interest in vintage and contemporary furniture, lighting and fixtures
• Capable of understanding projects from schematic design through construction documents, with desire to develop skills to translate concept into reality


• Currently pursuing Bachelor’s or Master’s degree in Interior Design and/or Architecture
• Highly proficient in AutoCAD, Rhino, Vray, InDesign, Photoshop, Illustrator, Microsoft Suite, Revit is a plus
• Ability to work well with colleagues, clients, vendors and construction managers
• Excellent presentation skills and strong communicator with the ability to work in a team environment
• Possesses strong organizational and problem solving skills, prioritizes and handles multiple deadlines with no hesitation


To apply, please submit the following to

• A cover letter stating relevant experience and skills
• A resume or CV that clearly documents the required qualifications
• A portfolio of your work with indication of your involvement in the projects included